• Instructor: Dr. W. Brett McKenzie
  • Office: GHH317
  • Email address:
  • Web Site:
  • Cell/Text:
    401 626-0806
    Office phone number

Course Lecture Hours:

Online Asynchronous
  • Office Hours:
    • Tues: 2:00 PM - 3:00 PM
    • Wed: 9:30 - 10:30 AM
    • Thur: 9:00 - 10:00 AM
      Or by appointment
    • Drop In
      Mon 8:00 PM - 10:00 PM

Course Delivery: Asynchronous Online

Description (No prerequisites)
Fulfills a course requirement in the Arts Administration Minor. Taught online to provide practice with electronic and digital tools, this course introduces students to the common computing technologies and their applications inthe context of managing an arts organization.

The course covers the basics of computing technologies with an emphasis on the internet.The domain is not-for-profit organizations.

Cases and projects center on issues in arts management and include: budget preparation and presentation; customer communications and customer relations, fundraising support and management, electronic promotion and media management. (3 credits) Fall -

Course Outcomes


Arts Management: Understanding Arts and Audience in the 21st Century

Ellen Rosewall
Oxford University Press; 1 edition (October 30, 2013)
ISBN-10: 0199973709
Field Guide to Software for Nonprofits (selections provided for you).

CreateSpace Independent Publishing Platform
 (April 7, 2017)
ISBN-10: 1544610424

Course Requirements

Computing Environment:

  You will be required to complete computer assignments - and will require an internet connection.
  Any special software will be provided or use a Public License so it free.

Read the chapters, cases, and view the movies. Make notes as you will be required to respond to class materials. You may need to see a movie more than once.

Quiz management will be via LMS. They will be timed. You will be able to use any resources except the help of a live person.

Attendance Policy
 The course functions primarily through the forum/discussion module within the LMS. You may be responding to the whole class, or you may be in groups, depending both upon class size and specific assignments. The general course schedule will be Sunday midnight for major assignments and Thursday for initial discussion assignments. The week's material will be available Monday. You are encouraged to check the website and forum at least three times during the work week. An online course attracts students with different schedules and you need to keep pace with the conversation.

            Art Event Attendance
          Attending art events (gallery opening, concert, play, museum show, "happening") is a course
          requirement. During the COVID restrication, attendance at a virtual event may be your only choice.


You are expected to complete all assigned readings, listen to all audio files, and view all videos. You will be required to complete assignments or quizzes and participate in forum or wikis using the on-line course management system(s). You are responsible for your account management.

Late Assignments/Missed Exams

Without prior arrangement or a documented emergency, missed assignments and exams will be made up at the instructor's discretion.

Academic Integrity

Requirements and Grading
Final average incorporates participation in forums and completion of assignments and cases



Module and Final Exams

  • Technology Basics

  • ManagementTools/ Communication

  • Fundraising

  • Patrons, Public, Policy




Assignments and Attendance


Access for Students
The University has a continuing commitment to providing reasonable accommodations for students with documented disabilities. The need for accommodations and the process for arranging them may be altered by the impact of COVID-19 and the safety protocols currently in place that we all must follow. We also recognize that we may have students with medical conditions who weren’t previously registered with SAS, who should be encouraged to register to receive appropriate accommodations. Students with disabilities who need accommodations in order to fully participate in this class are urged to contact Student Accessibility Services, as soon as possible, to explore the arrangements needed to be made to assure access. During the fall 2020 semester, the Student Accessibility Services office can be reached at and 401-254-3841. SAS is open Monday through Friday from 8:00AM to 5:00PM. For more information about SAS, visit

Tutoring Center
The Tutoring Center, part of the Center for Student Academic Success, will provide tutoring through online platforms for the Fall20 semester. All of the services of the Tutoring Center are free for RWU students. To access tutoring for Math, Science, and Foreign Languages, students should go to Bridges and click on the course titled “RWU Online Tutoring Fall 20.” To access tutoring for writing, students should go to this website: .

For additional information about the Center please see the website

Course Materials

During this course, artworks that contain adult content (for example: R rated films) may be viewed and discussed. Students who object should talk to the instructor about making necessary plans.

Course materials are covered by the appropriate copyright. Locally prepared course materials are the property of the faculty, which includes hand-outs, website content, and other presentation materials or assignments. Use beyond the classroom requires permission.
Student Course Materials Completed assignments, especially projects, may be used to build instructional portfolios, serve as instructional examples for future classes, or be used for assessment All reasonable attempts to remove personal identification while maintaining the integrity of the project will be made.
Title XI
Roger Williams University fosters a campus free of power-based personal violence including sexual harassment, domestic violence, relationship violence, stalking, and/or any form of sex or gender-based discrimination. If you disclose a personal experience as described above, either verbally or in writing, the course instructor is required to notify the Title IX Coordinator.  To disclose any such violence confidentially, contact one of the three resources listed below:
Additional information regarding your rights and resources are available at:

Preferred Name
Roger Williams University has an optional Preferred Name Policy that allows you to update your name in our University records without requiring a legal name change. Students who might consider using such a change include members of our trans communities. You can update your name through your Student portal, click on Student, then User Account.Preferred Personal Information should appear and you can update your name there. Should students have any questions or concerns, please reach out to the Registrars
Office or Gabby Porcaro in the Intercultural Center.

Emergency Situation Contacts/Notifications

EMERGENCIES CALL 911 or Roger Williams Public Safety 401-254-3333

Campus Notifications: If you hear a fire alarm inside, proceed outside. If you hear a siren outside, proceed inside.

Additional items pertaining to COVID-19

Assignment of Students to In Person Class Meetings

Classrooms have all been reconfigured to account for necessary social distancing. Your assigned classroom may not safely accommodate your entire class in person for every class session. You will, therefore, need to divide your classes in a way as to remain below the maximum seating capacity. Please be sure to notify students ahead of time which days they will be required to attend in person to avoid overcrowding the room on the first day. You may use the mail function in Bridges to contact all your students to notify them of your plan. To enable more accurate contact tracing, it will be important to be able to identify which students were in class on any given day. Using a seating chart will be a very helpful aid to contact tracing should anyone in the class be diagnosed with COVID-19. If you are using a Classroom Technology Assistant, they will need to be included in classroom capacity.

Classroom Cleaning Expectations

Cleaning stations have been installed in each classroom. They have sanitizing spray, paper towel, and extra gloves and masks. You will be responsible for cleaning the area you use, including the technology (there are special wipes for this). Please have a student spray each flat surface used by the class – desks, chairs, etc. at the end of each class period. Extra time has been scheduled between classes to allow the solution to dry sufficiently. Students and faculty must wear face coverings throughout the class meeting and while walking inside any building on campus.